1. Why are you writing this book?
2. What is your book about?
3. How are you qualified to write this book?
4. Why is this an appropriate and timely topic? Why this book, now?
5. Who are your target readers?
6. How will they benefit? Why should they read it? What will they learn?
7. How will you reach them? Where are they likely to buy this book?
8. How big is the market? How many potential readers are there?
9. What else is out there on this subject? How is this book unique, special, important?
10. How will you help to promote your book?
From http://writeanonfictionbook.blogspot.com/2009/11/ten-questions-to-test-my-book-idea.html
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