What should it contain?
The form of your proposal may vary; sections may be in a different order; but no matter what its length or organization, an effective book proposal must answer these questions:
- Why are you writing this book? What do you hope to achieve?
- What is your book about (in one or two sentences)?
- What are your qualifications for writing this book? What is your specific knowledge, experience, or expertise in relation to your subject?
- Why is this an appropriate and timely topic? What’s the big picture, the context? The political or social environment? In other words, why this book, now?
- Who are your target readers? What do you know about them? What do they read, do, watch on TV? Where do they surf on the Web?
- How will your audience benefit? What problem will your book solve or questions will it answer? What will readers learn?
- How will you reach them? Where are they likely to buy this book?
- How big is the market? How many potential readers are there? How many books can you sell? How do you know?
- What else is out there on this subject? How is this book unique/special/important?
- How will you help to promote your book? Publishers need to know; you need a plan. What connections in the world will help you get the word out?
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