If you're still unpublished: (From http://blog.writersdigest.com/norules)
- Begin to establish your online presence (site, blog, social networks) and develop relationships with your target readership as well as opinion makers who recommend books. Make a dream list of online venues where you'd want your book reviewed or mentioned; start cultivating relationships with those sites or people.
- Identify groups or organizations that would be most interested in your book, and start a database of e-mail addresses and snail mail addresses. For instance, let's say your book is going to appeal to surfers. Develop a contact list of every surf shop and club.
- As you write and revise your work, think of ancillary materials or products that complement the work. Think of competitions or giveaways or fun diversions that would be interesting to someone who enjoys the book. In the future of publishing—which will not be restricted to paper—ancillary materials and experiences can add value, appeal, and something special to your work.
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